Minute Maid Headquarters
From the back of the postcard: “National Headquarters of Minute Maid Corporation in Orlando, FLa. Located near the heart of Florida’s rolling citrus grove country, at the intersection of 441 and Rte. 50, this beautiful building is the center of all operations of Minute Maid, world’s largest grower and processor of citrus products — Minute Maid and Snow Crop frozen concentrates, and Hi-C canned fruit drinks.”
This history of Minute Maid goes back to World War II, when research created a new method to concentrate orange juice. The US Army awarded a contract to a new company, Florida Foods, to provide an orange powder that could be reconstituted into juice. The war ended before the product made it to the troops, so Florida Foods turned to the consumer market. Florida Foods became Vacuum Foods and later renamed Minute Maid Corporation.
Minute Maid’s headquarters were built at the corner of OBT and Colonial in the mid-50’s. Coca-Cola purchased Minute Maid in 1960 for its first venture outside sodas. In 1967, Coca-Cola moved the headquarters to Houston, TX.
Having been used by Orange County Public Schools in recent years, today the building sits empty. Plans are currently underway to locate a Wawa convenience store on this site.