Minute Maid Headquarters in Orlando

Minute Maid Headquarters 1957 and the building today 2013

Minute Maid Headquarters 1957 and the building today 2013

Minute Maid Headquarters

From the back of the postcard:  “National Headquarters of Minute Maid Corporation in Orlando, FLa.  Located near the heart of Florida’s rolling citrus grove country, at the intersection of 441 and Rte. 50, this beautiful building is the center of all operations of Minute Maid, world’s largest grower and processor of citrus products — Minute Maid and Snow Crop frozen concentrates, and Hi-C canned fruit drinks.”

This history of Minute Maid goes back to World War II, when research created a new method to concentrate orange juice.  The US Army awarded a contract to a new company, Florida Foods, to provide an orange powder that could be reconstituted into juice.  The war ended before the product made it to the troops, so Florida Foods turned to the consumer market.   Florida Foods became Vacuum Foods and later renamed Minute Maid Corporation.

Minute Maid’s headquarters were built at the corner of OBT and Colonial in the mid-50’s.   Coca-Cola purchased Minute Maid in 1960 for its first venture outside sodas.   In 1967, Coca-Cola moved the headquarters to Houston, TX.

Having been used by Orange County Public Schools in recent years, today the building sits empty.  Plans are currently underway to locate a Wawa convenience store on this site.

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From The Miami News 10/20/1957

From The Miami News 10/20/1957

Categories: Advertising, Post Card Stories | Tags: , , , , | 2 Comments

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2 thoughts on “Minute Maid Headquarters in Orlando

  1. knock down once minute maid headquarters… to build a wawa. shame

  2. Pingback: A Few Orlando Retro Updates | orlando retro blog

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